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Roc Herms Pont sounds German, but it is Catalan. 3 monosyllables and three vowels is all he needs to introduce himself.

Born along with the Spanish Constitution (1978), he discovers the world of photography late, when it has become, thanks to digital cameras, in the most mainstream form of artistic expression. Like everyone else, he buys his digital compact, travels and takes his touristic photos. He starts realizing that he's happy with the results, he even thinks he's good at it. So he leaves his job as an art director at an advertising agency (DDB Barcelona) and he dives into advertising photography and his personal projects, close to photojournalism.

Currently, he works as a freelance within the world of design, advertising photography and photojournalism.

TRAYECTORIA

2002
Buys a Canon Powershot s40.

2005
Owns a Canon 400D a Pinhole Zero 2000 and a Lomo LCA

2006
Start liking his pictures.

2007
Finalist at Descubrimientos PHE'07 with "The Sleeping Giant"
Finalist Lux '07 with "Trambaix"
Finalist Lux '07 with "Backpacking China"
Collective exhibition at Descubrimientos Photo España.
Collective exhibition at Galería Fotonauta - "GreenBooks".

2008
Winner "Editor's award for excellence" Photoicon Magazine.
Finalist at Descubrimientos Photoespaña '08 with "El opio del Pueblo".
Collective exhibition at Descubrimientos Photo España.
Collective exhibition at N2 Gallery from Barcelona.

2009
Winner "Hey, hot shot!" at Jen Beckman Gallery NY.
"Antisonar" published at Vice Magazine Photo Issue.
"Antisonar" published at Busted Magazine of PowerHouseBooks, NY.

2010
"Desktop Portraits" published at Vice Magazine UK, ESP, NL.
Collective exhibition at Galería Art & Design Barcelona.
Collective exhibition at Galería N2 de Barcelona.

2011
Finalist "El Pati de la Llotja" Festival Emergent Lleida.
Collective exhibition at BYOB Barcelona.
Conference "Postcards from Home" at Dr. Nopo Valencia.
Conference "Postcards from Home" at Otras Cosas de VillarRosas.
Conference "Postcards from Home" at Ping Pong Theraphy.
Conference "Postcards from Home" at Photo 2.1 de Murcia.
Conference "My last project: A time travel machine" at Pecha Kucha Night vol. 15

2012
"Postcards From Home" exhibited at Platine Festival (Köln, Germany).
"Postcards from Home" published at "Culturas Magazine" from La Vanguardia.

CLIENTS

Nike
Adidas
Volkswagen
Audi
Ajuntament de Barcelona
Seat
Transports Metropolitans de Barcelona
Generalitat de Catalunya
Skoda
La Caixa
Vueling
L'illa Diagonal
Eroski
You?
...

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